Academy for Women Entrepreneurs (AWE) Kenya Program 2022 for Women Entrepreneurs

Academy for Women Entrepreneurs (AWE) Kenya Program 2022 for Women Entrepreneurs

Are you a female entrepreneur and wish to get more equipped with practical skills to create sustainable businesses? If yes then the 2022 AWE Kenya Program is an opportunity for you. Learn more about the program below and submit your application to participate now.

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About the AWE) Kenya Program

The Academy for Women Entrepreneurs (AWE) is an award-winning training and coaching platform specifically designed for women micro-business owners. It gives enterprising women the knowledge, networks, and access they need to launch and scale successful businesses. By promoting women’s economic opportunities and ensuring that women have the capabilities and resources needed to participate in the economy, the AWE program directly supports the U.S. National Strategy on Gender Equity and Equality. AWE uses a hybrid model that combines the online platform Dream Builder (developed through a partnership between Arizona State University’s Thunderbird School of Global Management and global copper mining company Freeport-McMoRan) with in-class mentoring and facilitation.

Through AWE, participants learn core business skills and then get together as a class to discuss the material with experienced implementers, local mentors, and U.S. Exchange Alumni. Partnerships with local NGOs, universities, and chambers of commerce offer women the opportunity to Amplify their newly learned business skills and network with other business people through speed mentoring, pitch competitions, and entrepreneurship fairs. At a local level, AWE harnesses the power of public-private sponsors, local partnerships, and the U.S.

Exchange Alumni networks to help women and their businesses grow. A 2021 evaluation of the program showed that 74% of women who complete the AWE program increase their business earnings and 29% hire more staff.

By giving women the tools and the confidence they need, the AWE program is generating income and creating jobs in women-led businesses, driving local prosperity in more than 80 countries worldwide.

Benefits of the Program

In Kenya, the AWE program is equipping women with the practical skills needed to create sustainable businesses. It seeks to promote economic prosperity by creating opportunities for women with brilliant ideas to become successful entrepreneurs. The main sponsors of AWE Kenya are the State Department, ECA at State, and US Embassy Kenya, and implemented by Ushindi Empowerment from 2022.

The AWE training will take place over a period of 3 months of guided formal training through the Dream Builder platform and 3 months of mentorship and business linkages culminating in graduation, business planning competition, and exhibition to allow the participants to celebrate their hard work.

  • The participants will also gain access to seed capital (specific to winners of the pitching competition) as well as access to key strategic partners.
    Participants will increase their knowledge and understanding of business, marketing, finance, and operations.
  • They will also have safe spaces to dialogue on issues affecting them and their businesses and linkages to support mechanisms.
  • Further, the primary beneficiaries will be trained on pitching their businesses to access opportunities. We shall have a team of qualified Program staff facilitators and mentors to support the learning agenda all through the program.

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Program Calendar

Activity

Date

1. Application Deadline

Tuesday 24th  May

2. Announcement of Selected Participants

Tuesday ,27th May

3. Online Kickoff Meeting for Participants

Monday, 6th June

4. Dream Builder Course (Physical and Online-speaker series & networking  sessions )

Monday 5th June – Monday, August 8th

5. Business Plan Submission –Draft 1

August 15th

6. Mentoring Sessions  Kick-Off

Monday, August 8th – Monday, October 10th

7. Final Business Plan Submission

Friday, October 21st

8. Business Trips

Monday, Oct 17th – Saturday, October 22nd

9. Pitch Competition & Selection of Final awardees

November 1st –November 5th

10. Graduation, Pitch Awardees & Networking Event

Friday 25th November

11. Mentoring Session and Monitoring of mentees

1st December 2022 – February 28th, 2023


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Requirements for Academy for Women Entrepreneurs (AWE) Kenya Program 

  • Women entrepreneurs 25 years to 45 years and fluent in English.
  • Reside in Nairobi, Lamu, Mombasa and Nakuru .
  • Have recently started a business and have at least a year of experience selling their product or service.
  • Have basic computer skills.
  • Must be able to commit on average five hours per week to AWE both physically and virtually as required by the program.
  • Have a good understanding of written and spoken English.
  • Have access to the internet.

How to Apply for Academy for Women Entrepreneurs (AWE) Kenya Program 

Interested women who wish to apply for the program can do so online via the application portal here before the above deadline.

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